How to Make Messaging All About the Client
by Kelly Hill, President, Sales Advisors of Florida
Messaging is crucial for business growth and success. Client focused messaging allows you to attract new customers, have more meaningful customer engagement, and deliver a quality customer experience. If not done properly, it can cost you the opportunity to reach customers who would benefit from your services and negatively affects your sales.
Continue reading for three ways to craft your sales messaging around your customers. The trick is to think like the buyer – what catches their attention and motivates them to respond?
Sales Email Messaging Checklist
This checklist is a tool everyone can use to make their messaging more client focused and more effective. The checklist tips are broken up in three main sections:
- Test and Tweak
Each section has 4-5 points to keep in mind when you are crafting your sales messaging. Follow the checklist linked below to connect with more customers and convert email messaging into sales.
Sales Messaging Workshop
In this two hour session, your team will work on creating customized sales messaging and a keen Unique Value Proposition that can be used to start conversations with prospective clients and convert those conversations into sales.