Want More Good Leads? Outsource Your Lead Gen! | August 2022 Newsletter

August 2022

Want More GOOD Leads? Outsource Your Lead Gen!

by Kelly Hill, President, Sales Advisors of Florida

Lead generation used to fall squarely on the shoulders of sales reps. After all, their job is to get new business, so they should be able to bring in leads, right?

Well, times have changed. Generating quality leads takes a specific messaging strategy and multichannel prospecting (email, LinkedIn, calling). Sales reps need to be good at moving people through the sales pipeline, but they often don’t have the skills necessary to craft and conduct effective lead generation ideas. In fact, 40% of sales reps say lead generation is the hardest part of their job.

One solution: outsource the lead gen.

Lead Generation Best Practices

Lead generation is essential for growing your business and increasing revenue. The lead gen process is how you build visibility, credibility, interest, and trust among prospective customers. Drive more leads to your sales funnel with these 8 best practices:

  1. Define your target audience
  2. Set goals
  3. Craft customer focused messaging
  4. Offer solutions
  5. Establish a lead scoring system
  6. Clearly display contact information
  7. Gather customer reviews and testimonials
  8. Always include a compelling call to action (CTA)

Consider scheduling “Sales Person Effectiveness Training” that focuses on best practice sales skills.

Upcoming Event

CEO Nexus CEO Forum: Understanding Business Valuation
(Exclusively for Second Stage Company CEOs)

September 14, 2022
5:30 – 7:30 PM
Rollins College

An expert panel will address the fundamentals of building the intrinsic value of a business and the M&A transaction process. This presentation will feature the Ownership Journey of Don Fournier (former CEO of Forensic Engineering Technologies) as he grew and ultimately sold his business.

Sales Advisors of Florida is a sales consulting
firm with a focus on helping businesses grow by developing and implementing a pro-active sales approach to generate sustainable revenues.

[email protected]