How to Make Messaging All About the Customer

How to Make Messaging All About the Customer

Sales Tips
Messaging is so important in business, yet if not done right, it can cost you the opportunity to reach customers who really need and want what you offer, permanently. In my video below, I review the importance of messaging with your solution to your customer’s problem in mind and share three ways to craft your message around your customers. The trick is to think like the buyer – what catches their attention and motivates them to respond? https://youtu.be/b7hp_qPFTeM1. Unique Value PropositionThis is incredibly important, as it defines the value that you bring to your customer and is what sets you apart from your competitors. So many businesses lack a well thought out value proposition or use messaging that is too long and wordy. And you may need a UVP for…
Read More
Planning to Sell Your Business? Why Having a Sales Infrastructure in Place Attracts Serious Buyers and Commands Top Dollar

Planning to Sell Your Business? Why Having a Sales Infrastructure in Place Attracts Serious Buyers and Commands Top Dollar

Sales Tips
No matter which industry you are in or how long you have been in business, owner goals are the same: you want your business to succeed. However, for many owners, a time will come when your goals shift and you start thinking about selling your business. When this time comes, having a solid sales infrastructure can help command the price tag your business deserves. 
Read More
5 Ways Using the Entrepreneurial Operating System (EOS) Leads to Sustainable Revenue Growth

5 Ways Using the Entrepreneurial Operating System (EOS) Leads to Sustainable Revenue Growth

Sales Tips
EOS, also known as Traction, is the powerful, practical and simple system many business owners use for running their companies as it is an ideal way to bring order and discipline to an operation. Often, businesses that incorporate EOS discover that there is a significant lack of planning and accountability in their sales approach, leading to stalled growth. This quickly becomes a focal point that EOS helps to correct.  EOS: Five Steps to Sustainable Growth By far, the best benefit to implementing EOS into your business operations is that you build a solid foundation for growth. Here are five ways EOS sets you up for success.  1. Provides a system for turning a vision for growth into a plan. The founder of the company is often the visionary. Visionaries are great at…
Read More
The Keys to Successful Scaling – Taking Your Business to the Next Level

The Keys to Successful Scaling – Taking Your Business to the Next Level

Events
Growing a business takes different actions at different stages, however starting with the end goal in mind is critical at every stage. Are you a CEO or business owner with plans to grow your business in 2020? Join us for a networking lunch and panel discussion where you’ll learn the keys to scaling successfully and meet other like-minded business owners in the community. Wednesday, February 26, 202011:30 AM - 1 PM The Citrus Club255 South Orange Avenue, Suite 1800Orlando, FL 32801 *Lunch and parking included* Reserve your spot today!For more information: 407-497-8510 RSVP
Read More