Thinking About Hiring A Salesperson? It’s Not Easy!

Thinking About Hiring A Salesperson? It’s Not Easy!

Sales Tips
Salespeople are an important part of any growth-oriented organization. However, to do it right, finding and keeping high performing salespeople always take more work than you think. If you don’t put in this work on the front end – during the hiring process – you will experience the all-too-common revolving door of salespeople.  How to Find Top Performers Finding the best salespeople is difficult because often they are already employed. But that doesn’t mean they are unattainable. The most effective strategy for finding top performing sales talent will be to both attract qualified active job seekers in addition to targeting and pursuing passive job seekers who perform well in their current role but may feel they aren’t in a position to look for a new job.Create a winning job description…
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The Key to Business Growth: Accountability

The Key to Business Growth: Accountability

Sales Tips
As a CEO of a small company, you’ve likely experienced growing pains as your company moves from one stage of growth to another. And you’ve probably learned that there are times when your business is growing so much, you and your team are struggling to keep up.  When you get to this point, a system of accountability may be just what you need to get everybody on your team aligned with where the company is heading and make clear their roles in the company’s growth plan. Benefits of a System of Accountability A system of accountability is simply a process for running your business that creates clarity and accountability for your leadership team members and the departments they run. There are several options that are suitable for growth-minded companies, including EOS…
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Be Prepared – Make a Recession Plan for Your Business

Be Prepared – Make a Recession Plan for Your Business

Sales Tips
Every recession or economic downturn is different. What we DO know is that historically economic climate changes happen very suddenly, regardless of warning signs. Unemployment rises, there is less consumer spending, and businesses make fewer sales. Recent changes to the housing market is a good example of how radical changes to buyer habits can happen overnight. Have you given any thought to how you can plan for resilience during an economic downturn? It is game changing to be proactive to mitigate the impact of a recession on your business. Here are some tips to help you with your recession plan. Determine if Your Current Products/Services are Recession-Proof Customers buy and spend less during a recession, so it is important to evaluate your current products and services to determine if they…
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Want More GOOD Leads? Outsource Your Lead Generation!

Want More GOOD Leads? Outsource Your Lead Generation!

Sales Tips
Lead generation used to fall squarely on the shoulders of sales reps. Afterall, their job is to get new business, so they should be able to bring in leads, right?  Well, times have changed. Generating quality leads takes a specific messaging strategy and multichannel prospecting (email, LinkedIn, calling). Sales reps need to be good at moving people through the sales pipeline, but they often don’t have the skills necessary to craft and conduct effective lead generation ideas. In fact, 40% of sales reps say lead generation is the hardest part of their job. One solution: outsource the lead gen. What is Outsourced Lead Generation? Outsourcing your lead generation involves bringing in an outside company to research leads, drive them to your sales team, and trigger sales growth for your business.…
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What Is a Fractional Sales VP?

What Is a Fractional Sales VP?

Sales Tips
Are you looking to grow your business, but so far what you’ve tried hasn’t worked? How does this sound…you can hire a sales expert with proven results temporarily to help your team lay a foundation for successful – and sustainable – revenue growth. That is what a Fractional Sales VP can do for you. A Fractional VP is an outsourced C-level executive that works for you part time. Typically, they work with small to medium sized businesses working towards sales growth that don’t have the need or budget for a full-time sales leader. Sales VPs are expert managers of people, sales strategies, and sales processes.  Your particular situation will dictate how long a Sales VP will need to work with you. Often, an engagement lasts 9-12 months, giving them the…
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How to Make Messaging All About the Customer

How to Make Messaging All About the Customer

Sales Tips
Messaging is crucial for business growth and success. If not done properly, it can cost you the opportunity to reach customers who would benefit from your services. In my video below, I review the importance of focusing your messaging on the customer’s problem and your solution to that problem.  Continue reading for three ways to craft your sales messaging around your customers. The trick is to think like the buyer – what catches their attention and motivates them to respond? https://youtu.be/b7hp_qPFTeM 1. Unique Value Proposition A unique value proposition (UVP) is a clear and concise statement that defines the benefit your customers will receive from your service. To construct a UVP, consider customer challenges and how you can solve their problems.   Many businesses lack a well thought out value proposition…
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Is Your Sales Messaging Effective?

Is Your Sales Messaging Effective?

Sales Tips
We hear this a lot: “If I can get in front of the buyer, I can normally close the deal. The challenge is getting in front of the buyer in the first place.” Of course, that’s assuming your sales messaging is effective. When your sales messaging is effective, it opens more opportunities for you to have direct conversations with qualified buyers. Here’s an example of a before and after sales message. The Before Sales Messaging Hi, Just following up to my voicemail. As I mentioned, I am reaching out to you regarding your branded merchandise program. We are a certified, women-owned company that provides promotional products both nationally and globally. As a company that has recently made the INC500 list as one of the fastest growing companies in the US,…
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Is Outsourcing Right for Your Company?

Is Outsourcing Right for Your Company?

Sales Tips
Until recently, growing businesses that needed sales management would assign this role to the CEO or another high-level person, or spend a great amount of effort hiring their own manager without fully understanding what to look for. Then ending up with a bad fit. Now, many companies look to outsourcing sales management. Not only does it save on time, money, and resources, but it also gives your team access to someone who knows how to support your growing business through effective sales practices and management. If you’re ready to scale your business and not sure if outsourcing is right for you, consider these top three reasons other scaling companies have chosen outsourcing: 1. Proven Experience and Success When you outsource, your business gains instant access to experts who have years…
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Sales Enablement Part 2: Types of Sales Enablement Tools to Increase Revenue and Create Greater Internal Alignment

Sales Enablement Part 2: Types of Sales Enablement Tools to Increase Revenue and Create Greater Internal Alignment

Sales Tips
In our last post we discussed how sales enablement creates greater success for your team and provides the ability to scale your business. We reviewed its many benefits, from shorter sales cycles and scaling success to better alignment with internal departments and stronger data.This week we’d like to dig deeper and explore the types of sales enablement tools that have helped my clients and others align processes across the sales and marketing departments, and empower sales teams with the necessary customer info and metrics. Sales Training Sales training helps salespeople learn and/or improve their selling techniques, skills, and processes with the ultimate goal of driving revenue growth.Once a sales rep finishes onboarding, training tools can be used to promote a culture of continuous learning, allowing reps to be ready to…
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Sales Enablement Part 1: How Sales Enablement Creates Greater Success and the Ability to Scale

Sales Enablement Part 1: How Sales Enablement Creates Greater Success and the Ability to Scale

Sales Tips
Sales enablement helps companies and teams move the needle where it matters most - driving sales teams to top performance and customers to brand loyalty. With over 75% of companies using sales enablement tools reporting higher sales and increased sales quota attainment, it is key to the new way of selling. Sales enablement is crucial for overall growth and success of your sales team and can be one of the single biggest differentiators when it comes to winning business from your competitors. What Exactly Is Sales Enablement? Sales enablement is simply equipping your sales team with strategic resources needed to excel, from tools to technology to content and beyond. The most talented sales reps stand to benefit from the right support and structure, just as top athletes benefit from the…
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