Is Your Sales Messaging Effective?
We hear this a lot: “If I can get in front of the buyer, I can normally close the deal. The challenge is getting in front of the buyer in the first place.” Of course, that’s assuming your sales messaging is effective. When your sales messaging is effective, it opens more opportunities for you to have direct conversations with qualified buyers. Here’s an example of a before and after sales message. The Before Sales Messaging Hi, Just following up to my voicemail. As I mentioned, I am reaching out to you regarding your branded merchandise program. We are a certified, women-owned company that provides promotional products both nationally and globally. As a company that has recently made the INC500 list as one of the fastest growing companies in the US,…