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Accountability is the Key to Business Growth | October 2022 Newsletter

Accountability is the Key to Business Growth | October 2022 Newsletter

Newsletter
October 2022 The Key to Business Growth: Accountability by Kelly Hill, President, Sales Advisors of Florida As a CEO of a small company, you’ve likely experienced growing pains as your company moves from one stage of growth to another. And you’ve probably learned that there are times when your business is growing so much, you and your team are struggling to keep up. When you get to this point, a system of accountability may be just what you need to get everybody on your team aligned with where the company is heading and make clear their roles in the company’s growth plan. Read More Sales Messaging Resources Sales messaging plays a huge role in the success of your business. Your messaging engages potential customers and communicates important information about your company,…
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The Key to Business Growth: Accountability

The Key to Business Growth: Accountability

Sales Tips
As a CEO of a small company, you’ve likely experienced growing pains as your company moves from one stage of growth to another. And you’ve probably learned that there are times when your business is growing so much, you and your team are struggling to keep up.  When you get to this point, a system of accountability may be just what you need to get everybody on your team aligned with where the company is heading and make clear their roles in the company’s growth plan. Benefits of a System of Accountability A system of accountability is simply a process for running your business that creates clarity and accountability for your leadership team members and the departments they run. There are several options that are suitable for growth-minded companies, including EOS…
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Be Prepared – Make a Recession Plan for Your Business | September 2022 Newsletter

Be Prepared – Make a Recession Plan for Your Business | September 2022 Newsletter

Newsletter
September 2022 Be Prepared - Make a Recession Plan for Your Businessby Kelly Hill, President, Sales Advisors of FloridaEvery recession or economic downturn is different. What we DO know is that historically economic climate changes happen very suddenly, regardless of warning signs. Unemployment rises, there is less consumer spending, and businesses make fewer sales. Recent changes to the housing market is a good example of how radical changes to buyer habits can happen overnight. Have you given any thought to how you can plan for resilience during an economic downturn? It is game changing to be proactive to mitigate the impact of a recession on your business. Here are some tips to help you with your recession plan. Read More Sales Compensation Plan Is your sales compensation plan effective? An effective…
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Be Prepared – Make a Recession Plan for Your Business

Be Prepared – Make a Recession Plan for Your Business

Sales Tips
Every recession or economic downturn is different. What we DO know is that historically economic climate changes happen very suddenly, regardless of warning signs. Unemployment rises, there is less consumer spending, and businesses make fewer sales. Recent changes to the housing market is a good example of how radical changes to buyer habits can happen overnight. Have you given any thought to how you can plan for resilience during an economic downturn? It is game changing to be proactive to mitigate the impact of a recession on your business. Here are some tips to help you with your recession plan. Determine if Your Current Products/Services are Recession-Proof Customers buy and spend less during a recession, so it is important to evaluate your current products and services to determine if they…
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Want More Good Leads? Outsource Your Lead Gen! | August 2022 Newsletter

Want More Good Leads? Outsource Your Lead Gen! | August 2022 Newsletter

Newsletter
August 2022 Want More GOOD Leads? Outsource Your Lead Gen! by Kelly Hill, President, Sales Advisors of Florida Lead generation used to fall squarely on the shoulders of sales reps. After all, their job is to get new business, so they should be able to bring in leads, right? Well, times have changed. Generating quality leads takes a specific messaging strategy and multichannel prospecting (email, LinkedIn, calling). Sales reps need to be good at moving people through the sales pipeline, but they often don’t have the skills necessary to craft and conduct effective lead generation ideas. In fact, 40% of sales reps say lead generation is the hardest part of their job. One solution: outsource the lead gen. Read More Lead Generation Best Practices Lead generation is essential for growing your…
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Want More GOOD Leads? Outsource Your Lead Generation!

Want More GOOD Leads? Outsource Your Lead Generation!

Sales Tips
Lead generation used to fall squarely on the shoulders of sales reps. Afterall, their job is to get new business, so they should be able to bring in leads, right?  Well, times have changed. Generating quality leads takes a specific messaging strategy and multichannel prospecting (email, LinkedIn, calling). Sales reps need to be good at moving people through the sales pipeline, but they often don’t have the skills necessary to craft and conduct effective lead generation ideas. In fact, 40% of sales reps say lead generation is the hardest part of their job. One solution: outsource the lead gen. What is Outsourced Lead Generation? Outsourcing your lead generation involves bringing in an outside company to research leads, drive them to your sales team, and trigger sales growth for your business.…
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What is a Fractional Sales VP? | July 2022 Newsletter

What is a Fractional Sales VP? | July 2022 Newsletter

Newsletter
July 2022 What is a Fractional Sales VP? by Kelly Hill, President, Sales Advisors of Florida Are you looking to grow your business, but so far what you’ve tried hasn’t worked? How does this sound…you can hire a sales expert with proven results temporarily to help your team lay a foundation for successful – and sustainable – revenue growth. That is what a Fractional Sales VP can do for you. A Fractional VP is an outsourced C-level executive that works for you part time. Typically, they work with small to medium sized businesses working towards sales growth that don’t have the need or budget for a full-time sales leader. Read More Sales Management Best Practices Workshop In this two hour session, you'll learn how to create a culture of accountability with…
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What Is a Fractional Sales VP?

What Is a Fractional Sales VP?

Sales Tips
Are you looking to grow your business, but so far what you’ve tried hasn’t worked? How does this sound…you can hire a sales expert with proven results temporarily to help your team lay a foundation for successful – and sustainable – revenue growth. That is what a Fractional Sales VP can do for you. A Fractional VP is an outsourced C-level executive that works for you part time. Typically, they work with small to medium sized businesses working towards sales growth that don’t have the need or budget for a full-time sales leader. Sales VPs are expert managers of people, sales strategies, and sales processes.  Your particular situation will dictate how long a Sales VP will need to work with you. Often, an engagement lasts 9-12 months, giving them the…
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Make Messaging All About the Client | June 2022 Newsletter

Make Messaging All About the Client | June 2022 Newsletter

Newsletter
June 2022 How to Make Messaging All About the Clientby Kelly Hill, President, Sales Advisors of FloridaMessaging is crucial for business growth and success. Client focused messaging allows you to attract new customers, have more meaningful customer engagement, and deliver a quality customer experience. If not done properly, it can cost you the opportunity to reach customers who would benefit from your services and negatively affects your sales.Continue reading for three ways to craft your sales messaging around your customers. The trick is to think like the buyer – what catches their attention and motivates them to respond? Read More Sales Email Messaging Checklist This checklist is a tool everyone can use to make their messaging more client focused and more effective. The checklist tips are broken up in three main…
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How to Make Messaging All About the Customer

How to Make Messaging All About the Customer

Sales Tips
Messaging is crucial for business growth and success. If not done properly, it can cost you the opportunity to reach customers who would benefit from your services. In my video below, I review the importance of focusing your messaging on the customer’s problem and your solution to that problem.  Continue reading for three ways to craft your sales messaging around your customers. The trick is to think like the buyer – what catches their attention and motivates them to respond? https://youtu.be/b7hp_qPFTeM 1. Unique Value Proposition A unique value proposition (UVP) is a clear and concise statement that defines the benefit your customers will receive from your service. To construct a UVP, consider customer challenges and how you can solve their problems.   Many businesses lack a well thought out value proposition…
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